World’s First Sea to Summit Store Opens in Cebu!

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Sea to Summit has opened its first store in the Philippines and the world in Cebu City, Philippines! The new store is located at 2/F North Wing, SM City Cebu. I think having Cebu as the location of their first store is a smart choice for the outdoor brand because the island gateway to the country is known for water-based outdoor activities like island hopping, scuba diving, kayaking and canyoneering.

The Sea to Summit Brand

Headquartered in Perth, Australia, Sea to Summit is a small, privately owned global company which develops and manufactures outdoor, travel and water sport products. Adhering to their brand philosophy “To equip and inspire” the goal of Sea to Summit is as follows:

[T]o create such cool and useful gear that it motivates and inspires people to travel and lead an active, outdoor lifestyle. Every piece of gear is made to make you want to take it outside or travel with it, to make your trip lighter, to be more organised, more comfortable, more carefree so that no matter what the conditions, you can revel in being out there experiencing our wonderful planet.

The brand’s innovative product lines of durable, lightweight and compact gear are now sold in 35 countries worldwide, including the Philippines. Since entering the local market in 2007 through retailers, Sea to Summit has become synonymous to top quality dry bags. And, now, their first stand-alone store in the world has opened in the country.

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The Sea to Summit Store

I recently checked out the retail store myself while I was back home in Cebu. It’s small but well-organized. I liked how the colorful merchandise spoke for themselves, standing out against the white, minimalist store design with blown-up photographs of their products being used outdoors.

The best sellers are, of course, the dry packs, according to one of the store clerks I interviewed. Check out my product review of the Sea to Summit 35L Hydraulic Dry Pack – an innovative dry bag with removable harness system that makes it as portable as a backpack! Aside from their popular line, Sea to Summit also manufactures great travel accessories like waterproof cases and ultra-portable microfibre towels.

The next time you’re in the Queen City of the South, make sure to drop by the new Sea to Summit store for top-notch travel gear that will “equip and inspire” you to see more of this awesome archipelago!


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Disclaimer: This is a sponsored post, but the opinions herein are my own. I accept advertising in this blog as long as they are relevant to travel, tourism, adventure and outdoors. For inquiries, please send me an email.

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