Cebu Pacific & UNICEF ‘Change for Good’ Program: Help Children Reach for the Skies Whenever You Fly!

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Starting July 1, you can help Filipino children reach for the skies whenever you fly with Cebu Pacific Air, the Philippines’ largest airline and, now, the first airline in Southeast Asia to implement “Change for Good”, UNICEF’s partnership program with airlines worldwide in promoting the rights and well-being of children. Through the program, you can now make your trips more meaningful and life-changing by making donations in any currency to UNICEF onboard Cebu Pacific flights.

During mid-flight – after the popular Fun Games – Cebu Pacific’s cabin crew will invite passengers to make a donation of any amount to help fund UNICEF’s 1,000 Days Health and Nutrition Program, which aims to provide optimal health and nutrition in the first 1,000 days of underprivileged Filipino children – from pregnancy to the second year of life – across the country. The first 1,000 days of a child are crucial to physical and mental health growth and is the foundation of a child’s ability to grow, learn and earn later in life. For more information, visit

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The partnership was formally launched last June 16 at Crowne Plaza Manila Galleria with Cebu Pacific President & CEO Lance Gokongwei and UNICEF Philippines country representative Lotta Sylwander, together with  UNICEF Ambassador Gary Valenciano and Celebrity Advocate for Children Anne Curtis.

The Change for Good program will initially be implemented from the airline’s Manila hub on July 1, before being rolled our across its other Philippine hubs. So put those extra foreign currencies to good use by donating them to UNICEF whenever you fly Cebu Pacific!

Photographs courtesy of Cebu Pacific Air

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